The Hard Rock Hotel, at the Hard Rock Hotel

207 5th Avenue, San Diego, CA 92101, located in the heart of the Gaslamp downtown San Diego, park in the lot on 6th right next to the hotel for best rates. March 7, 2010. Doors open at 12 noon event goes until 5 pm – come anytime! Fashion Shows at 1, 2, 3 and 4 plus the many events ongoing throughout show.