“When you walk into a brand and you say ‘what about her, what about him?’ they now ask ‘how many followers do they have?’ “ said Ivan Bart, senior vice president and managing director of IMG Models. – The Wall Street Journal
San Diego Style Weddings loves our social media as much as anyone else. It is a great tool to help grow your business, reach people you wouldn’t normally be able to reach and develop a line of communication with your demographic to help finely tune your business to your customers’ ever changing needs. But like most other online resources, social media can have some issues regarding the misleading of information. In today’s social media climate people and companies have turned to purchasing likes and followers in order to inflate their overall numbers. But what does that mean for you? Well, it means that if you are using as part of your online reach you may not be reaching as many actual customers in your demographic than you think you are. Often times purchased likes or follows come from companies outside the united states and the that they come from are run by “bots” who’s sole purpose is to create new social media accounts that are not associated with any real person, but are sold to people in return for a like or follow.
Don’t get fooled! San Diego Style Weddings has worked diligently to get what is known as “organic likes” meaning they come from an actual person or company who either came to our page(s) or we reached out to personally. What that means for you is that when you show up on any of San Diego Style Wedding’s social media you are assured that the accounts you are connecting to as a result of real people, who are in the wedding industry, are brides and grooms about to get married, or another living person who may have an interest in what you do!
So SDSW’s likes are organic, now what? Well, much like our top-notch lead list, it’s important to us that you are better equipped to reach brides. So we want to help by showing you how to determine if a social media page has “organic” likes, or likes from actual people, in this area who may want to buy your products or services…or those pesky “bots” or “inorganic likes.” Below you will find a step-by-step guide for the four major social media platforms (Facebook, Instagram, Pinterest, and Twitter) on how to determine if a particular page has purchased likes that will gain you zero business!
This is very symptomatic of fake likes – a sharp spike then a flatline usually means the likes were purchased from a like farm. There’s nothing wrong with paying for proper exposure through Facebook ads, but taking a shortcut like this (buying fake followers to increase your numbers) will actually hurt your page – the more fake followers you have, the less real followers will actually see your content.The Facebook News feed algorithm works like this – it shows content to a few people first, and if it is liked/commented, it is then shown to more. That’s why although you might have liked hundreds of pages, you only see posts from a select few, and it tends to be the better posts.
1,800+ likes, but only 3 people ‘Talking About This’? That’s less than 0.2% of people engaged with the page! However this in itself doesn’t mean the likes are fake, the person might just be boring…If the person has bought fake likes, those accounts serve only to boost the numbers – they don’t actually “see the posts” or interact with the page. The following things (but not limited to these) count towards ‘Talking About This’ of a page
This page has 100,000+ likes. But a quick look at those that liked some recent posts show a lot of users have no personal images, no picture, or don’t show their real profile pictures (cartoon character, pet etc).In addition, their profiles are only sharing news or political/commercial image flyers.
A low number of friends on the individual profiles of page fans is also reason to suspect – remember, Malaysians have one of the highest number of Facebook friends in the world.
